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Korea's Online Gaming Empire
역/저자 Dal Yong Ji
ISBN 9780262014762
판형 229*152
페이지 195
정가 29,000 원
In South Korea, online gaming is a cultural phenomenon. Games are broadcast on television, professional gamers are celebrities, and youth culture is often identified with online gaming. Uniquely in the online gaming market, Korea not only dominates the local market but also has made its mark globally. In Korea's Online Gaming Empire, Dal Yong Jin examines the rapid growth of this industry from a political economy perspective, discussing it in social, cultural, and economic terms.Korea has the largest percentage of broad-band subscribers of any country in the world, and Koreans spend Increasing amounts of time and money on internet-based games. Online gaming has become a mode of socializing---a channel for human relationships. The Korean online gaming industry has been a pioneer in software development and eSports (electronic sports and leagues). Jin discusses the policies of the Korean government that encouraged the development of online gaming both as a cutting-edge business and as a cultural touchstone, the impact of economic globalization, the relationship between online gaming and Korean society, and the future of the Industry. He examines the rise of Korean online gaming in the global marketplace, the emergence of eSports as a youth-culture phenomenon, the working conditions of professional gamers, the role of game fans as consumers, how Korea's local online-gaming Industry has become global, and whether these emerging firms have challenged the West's dominance in global markets.