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Strategic Management, 13/e
(Theory & Cases)
역/저자 Charles W. L. Hill, Melissa A. Schilling, Gareth R. Jones
ISBN 9789814878289
판형 206 * 254
페이지 736
정가 49,000 원
 
Preface

This edition introduces today's accumulated knowledge of strategic management scholarship in a way that is extremely accessible to students with engaging, cutting-edge research and 31 short and long case studies from well-known, leading global companies. 

New Features
UP-TO-DATE AUTHOR-WRITTEN CASE STUDIES ENSURE THE HIGHEST QUALITY AND FLEXIBILITY IN TEACHING. Authors Charles Hill and Melissa Schilling have carefully crafted all of the cases in this edition to ensure seamless consistency with the book's engaging presentation. Twenty full-length cases and 12 shorter cases cover all relevant issues discussed in the text. Cases address small, medium and large familiar and leading companies from industries around the world.

EXERCISES, SHORT CASES AND INSTRUCTOR RESOURCES PROVIDE OPTIONS FOR TEACHING THE COURSE YOUR WAY. This edition provides meaningful and varied exercises to ensure students can apply the principles they've learned. In addition, 12 short author-written cases give you additional flexibility in assignments. Comprehensive support resources include author-provided case notes, a trusted test bank and PowerPoint presentation slides to save you time in preparation.

THE LATEST RESEARCH AND SCHOLARLY UPDATES FROM THE FIELD PREPARE STUDENTS FOR SUCCESS AS STRATEGIC LEADERS. This edition incorporates the latest cutting-edge research, real-world best practices and current thinking in the field with updates that emphasize the changing global economy and its role in strategic management today.

THIS EDITION PROVIDES THE MARKET'S MOST RIGOROUS AND COMPLETE PRESENTATION OF KEY TOPICS. The authors carefully present a far more rigorous and complete treatment of technology strategy, global strategy, vertical integration and diversification than other texts on the market, while still making the content inviting and accessible. Chapter 11, in particular, offers unusually rich coverage of governance, social responsibility and ethics.